PPB April 2018

4 Perspectives Expo East: Another Great Opportunity From PPAI 8 Feedback 11 INNOVATE 12 Question Staffing For Success 14 Eye On Apparel Count On Cotton 20 Profile Kim Massie and Holly Beard, Parrot Promo Essentials 22 Viewpoint Lessons From Hurricane Harvey 39 GROW 40 Market To Market Human Resources 46 Editor’s Picks Badge Of Honor 52 Sales Build Your Action Plan For RFP Success 56 Marketing Leads, Leads And More Leads 61 THINK 62 Fast Forward DIY Ad Blocking 66 Money Matters Why Your Business Needs Checks And Balances 70 Management Why CSRs and Salespeople Clash 75 CONNECT 76 Close Up Rob Charlton, The Next Trend Designs 78 Inside PPAI 82 Factory Floor Promo Cookie Cutters 84 Snapshots 88 Datebook 89 People News 91 New Members 98 The Creative Calendar contents Promotional Products Business The Of cial Business Monthly of Promotional Products Association International APRIL 2018 14 46 66 82 26 | APRIL 2018 | 3