PPB April 2018

Maximize Brand Recognition With These Fresh Ideas For Name Tags These magnetic badges contain neodymium (rare earth) magnetic backings that are strong enough to hold securely through thick clothing and uniforms. They are available in white, silver or gold in the standard 1½ by‑3‑inch badge, and in white in a 2‑by‑3‑inch option for larger logos. To accommodate rounded logos, this product comes in an oval and a round button badge. Ads On Magnets / PPAI 491494 www.adsonmagnets.com The Fine Print Lanyard features full‑color dye sublimation imprints on both sides, which offers endless possibilities for branding. It is available with a split ring, bulldog clip or J‑clip. BIC Graphic / PPAI 114187 www.bicgraphic.com These custom lanyards are memorable and the perfect keepsake for your client’s next event, meeting or conference. Add your customer’s logo and beads that reflect the destination, theme or company colors for a gift they will treasure. Diane Katzman Design PPAI 396045 www.dianekatzman.com This innovative eyeglass holder name badge keeps your eyeglasses, sunglasses or earbuds easily accessible on the attached ring. The one‑inch badge button insert can be customized with a logo, name and title/department. The designer button is removable and can be replaced with other button designs for different occasions. Ads on Magnets / PPAI 491494 / www.adsonmagnets.com AllPlastic event credentials allow four‑color printing on both sides of the badge and are available in a variety of sizes. Options also include foil, holograms, UV printing, RFID tracking and other security features. Ruckus & Co., Inc. / PPAI 658743 www.ruckusandco.com | APRIL 2018 | 47 GROW the ease of employees wearing them around their necks. They also allow the potential addition of heavier items, like keys, and guarantee a uniform look among wearers—because who hasn’t wondered if the tag goes on the left or the right? Businesses often favor lanyards because they offer more opportunity for branding and ingenuity. Even Lady Gaga is getting in on the action—the lanyards attached to her recent tour’s VIP passes were pink imprinted iPhone charging cables, much to the delight of her fans. Diane Katzman, owner of supplier Diane Katzman Design (PPAI 396045), says, “Distributors and clients are increasingly looking at lanyards as keepsakes rather than just badge holders. It’s a great way to keep a brand fresh and a logo vibrant in a memorable and beautiful way. That’s why we’re asked to design retail-inspired, beaded lanyards that someone will wear after the event or conference. It’s a promotional product that is functional during the function— and for years afterwards.”