PPB April 2018

Badges by Terry Ramsay 46 | APRIL 2018 | GROW N ame tags are compulsory in customer service positions and at corporate events, helping to bridge the divide between employees and clients, and between colleagues who may not know each other. But gone are the days of unimaginative badges that leave unsightly pin holes in the wearer’s shirt. Today’s businesses demand name tag options that go beyond strict functionality to extend their brand, emote style and are even saved as souvenirs of an event or experience. Melissa Cannon, customer service and product safety specialist at supplier Ads on Magnets (PPAI 491494), says that name badges continue to be popular in the promotional products industry, and that customers are searching for unique products. “Whether that means different shapes or badges with added function, we try to keep up with the requests of our customers and their clients by thinking of new and creative name badges,” she says. “Magnetic name badges are popular since they do not puncture the clothing and are easy to put on and remove,” adds Cannon. “Different industries need badges that match their field and their intended promotional message, so that maymean an elegant metal badge for restaurants or banks, and an eyeglasses-holder badge for a gymor dental office. Multipurpose is appealing in any product, but making a name badge this way allows companies to havemany different options that are also functional.” Lanyards that hold a name badge or key card have long been popular due to Badge Of Honor Name tags, badges and lanyards are being reimagined as accessories that people in all environments are proud to wear.