PPB April 2018

A library was hosting a summer reading program for grades K‑8 and wanted to give the children a nice bag in which to carry their books. Previously the library had provided nonwoven tote bags, and it wanted something new. In addition, the library was concerned that a paper or plastic bag would not be strong enough to withstand an entire summer of toting books back and forth to the library. Supplier American Ad Bag recommended a six‑ounce cotton canvas tote, similar to the one at right, which was the ideal size to hold various shapes of books without being cumbersome for small children. The distributor suggested a rewards program: every time a child returned to the library with the bag, it would be filled with small prizes such as stickers, pencils and bookmarks. The bags were extremely popular during the summer reading program, and the library received a number of inquiries about where additional bags could be purchased. In response, the library ordered more bags to be kept in stock and sold throughout the year. Source: American Ad Bag In preparation for upcoming orientation sessions, a college was looking for shirts that would communicate its brand, differentiate orientation groups and ensure that orientation leaders stood out from the crowd. The college approached Axis Promotions, which suggested cotton t‑shirts with coordinated colors and artwork. The shirts were well‑received, and they were successful in providing the leaders with visibility, the groups with distinct identifiers and the new students with a polished orientation experience. Source: Axis Promotions | APRIL 2018 | 17 INNOVATE Put your customer on the map with cotton tees that incorporate your client’s location and logo into an artfully crafted map design . The shirts are produced with a foil map imprint and logo. MAP’T GEAR / PPAI 724075 / www.MaptCo.com The Just My Size by Hanes ® line of tees is designed for the modern, curvy consumer. This bestselling tee is available as a 100 percent cotton crewneck, a stylish V‑neck and a long‑sleeve scoop neck in six on‑trend, high‑volume colors. Just My Size tees come in sizes 1X‑ 5X. Heritage Sportswear / PPAI 177353 heritagesportswear.com The Port & Company ® Core Cotton Sleeveless Tee is the sleeveless version of the popular Core Cotton Tee. Made of 100 percent 5.4‑ounce cotton, it is available in jet black, navy, red, royal, and white. This shirt can also be ordered in a 90/10 cotton/poly blend in athletic heather and a 50/50 cotton/poly blend in dark heather gray. Available in sizes S‑4XL. SanMar / PPAI 110788 www.sanmar.com Case Studies