PPB April 2018

by Terry Ramsay Co t t on Count On Cotton Although new and innovative fabric options are plentiful, cotton‑based apparel remains the most popular choice among consumers. A recent Cotton Incorporated Lifestyle Monitoring Survey revealed that almost 80 percent of consumers prefer apparel made of cotton or cotton blends. Key reasons are these: Sustainability Compared to synthetic fibers, cotton processing is relatively simple, and no part of the cotton plant is wasted. The fiber is used to make cloth; linters, or seed fuzz, are used to make plastics, paper products and cushioning; the cottonseed is crushed to produce oil for shortening and meal for livestock; and the stalks are ground for fertilizer. In addition, cotton plants have a short renewable life cycle of nine months. Softness Cotton fibers are spun tightly to produce soft, breathable fabric that is ideal for clothing worn close to the body, such as undergarments. Comfort Cotton absorbs moisture, which makes it a perfect choice for warmer temperatures. It’s also a mainstay for those with sensitive skin, because it is hypoallergenic and free of static electricity. Authenticity Cotton is natural and is inherently chemical free. I t’s no surprise that cotton is the most widely used natural fiber in the world. After all, human beings have been creating clothing from cotton for over 7,000 years, and synthetic fibers weren’t created until after World War I. Chances are, your favorite t-shirt and jeans are made of cotton. “We market cotton for its durability and for being eco-friendly, but most of all, cotton is something familiar in life, so it brings comfort,” says Ryan Giordano, web coordinator at supplier American Ad Bag (PPAI 111067). “Cotton is timeless, gentle and feels like home.” 14 | APRIL 2018 | INNOVATE