PPB April 2018

INNOVATE 12 QUESTION STAFFING FOR SUCCESS 20 PROFILE KIMMASSIE AND HOLLY BEARD 22 VIEWPOINT LESSONS FROM HURRICANE HARVEY page 14 Count On Cotton Although new and innovative fabric options are plentiful, cotton‑based apparel remains the most popular choice among consumers. | APRIL 2018 | 11 Best Multi-Line Reps Multi-line reps provide a critical link between suppliers and distributors, and they can help turn a run-of-the-mill idea into a knockout. page 26 .