PPB March 2018

The PSI Show drew representatives from almost 90 countries—58 percent of show attendees were from outside Germany, and one out of seven traveled from overseas. by James Khattak | MARCH 2018 | 83 CONNECT SuccessFit4Life! Run/Walk Raises Funds For PPEF Industry e-publication FreePromoTips. com held its fourth annual SuccessFit4Life! FUN Run/Walk event at The PPAI Expo. First introduced at The PPAI Expo 2015, SuccessFit4Life! is an ongoing program that presents information on how fitness affects personal health and business success, and the Expo Run/Walk generates funds in support of the Promotional Products Education Foundation. The 2018 PSI ShowDraws A Strong International Audience The three-day PSI Show, Europe’s largest trade show for the promotional products industry, was held in January in Düsseldorf, Germany. Among its trade show booths, education opportunities and industry announcements, the PSI Show featured several unique exhibits and platforms to showcase the promotional products field, including the Walk of Cotton exhibit, the PSI Catwalk and the GUSTO pavilion. Organizer Reed Exhibitions Deutschland reported 925 exhibitors from 37 countries at this year’s show, drawing 17,342 visitors, including 1,200 end users attending as distributors’ guests on the last day of the show. This year’s SuccessFit4Life! FUN Run/Walk was open to everyone and brought participants together on a route that began outside the doors of the Mandalay Bay Convention Center and raised almost $1,000 for PPEF scholarship programs.