PPB March 2018

by James Khattak 80 | MARCH 2018 | CONNECT Promotional Products Work! Week (PPW! Week) returns in May to spotlight the importance of working with promotional products professionals and create awareness of the industry. Running May 14-18, PPW! Week is an industry-wide celebration of promotional products and the value they create. Now in its sixth year, PPW! Week encourages clients, customers and prospects to advance promotional products as an essential component of a comprehensive marketing plan. PPW! Week is built on five pillars, and each of the week’s five days focuses on a different one. The pillars, which exemplify ways to promote the promotional products industry, are: • Day One: Host an open house, meet- and-greet or company tour. • Day Two: Advocate for the industry by speaking to colleges, clubs or business groups about promotional products industry careers or the power of promotional products. • Day Three: Designate a day of service to support a local charity or cause. • Day Four: Share the industry’s impact on the economy with legislators, politicians and government officials— this day coincides with PPAI’s Legislative Education and Action Day on Capitol Hill in Washington, D.C. • Day Five: Partner with industry suppliers and regional associations and host a customer appreciation day. Capitalize On Promotional Products Work! Week InMay During Promotional Products Work! Week 2017, Houston, Texas-based supplier Hirsch Gift invited local distributors, charity representatives and staff members from the offices of Sen. Ted Cruz, Rep. John Culberson and Texas State Rep. Gene Wu to an open house at its facility. For PPW! Week 2017, Geiger Sales Partners Ashley Moss (Left) and Elizabeth Mosley hosted an event at a client’s facility in North Carolina to educate them on promotional products.