PPB March 2018

Professional Partners • Adventure Travel Trade Association www.adventuretravel.biz • Destinations International destinationmarketing.org • International Tourism Association of Professionals itap-world.com • International Association of Convention & Visitor Bureaus www.iacvb.org • National Tour Association ntaonline.com • Travel & Tourism Research Association www.ttra.com • U.S. Travel Association www.ustravel.org Coming To America International travelers spent a whopping $4,360 per trip when they visited the U.S. in 2016, staying an average of 18 nights. Overseas arrivals make up half of all international arrivals and account for 85.3 percent of international travel spending. International visitors spend the most time on shopping, sightseeing, and visiting national parks and monuments. Top Five International Markets (visitors arriving in the U.S.) Mexico 18.7 MILLION Canada 19.3 MILLION UK 4.6 MILLION China 3 MILLION Japan 3.6 MILLION | MARCH 2018 | 41 GROW Market Snapshot The U.S. travel industry generated $2.3 billion in 2016, and $106.4 billion in tax revenue, according to the U.S. Travel Association. The travel industry also generated enough business to support 15.3 million jobs that year—one out of nine jobs in the U.S. depends on travel and tourism. Business travel generated a healthy $307.2 billion in 2016, with $127.1 billion spent on business travel for meetings, events and incentive trips. For leisure trips, travelers most often hit the road to see relatives, but they also enjoyed shopping, visiting friends, dining out and participating in rural sightseeing. Travel-Related Expenditures Food Services $248.5 BILLION Lodging $210.8 BILLION Public Transportation $184.9 BILLION Auto Transportation $141.3 BILLION Retail $104.8 BILLION Recreation/Amusement $100.1 BILLION