PPB March 2018

GROW by Jen Alexander Tour i sm 40 | MARCH 2018 | Away We Go Travel industry clients make stronger connections when promotional products are in the marketing mix. W hether it’s just down the road or on the other side of the globe, traveling is good for business. Savvy destination marketing, with the help of promotional products, can build strong and long-term customer loyalty for booking agents, tourism groups and ancillary businesses that benefit from vacationers and business travelers. Tourism offices across the U.S. and in Canada are hip to the idea that promotional items can extend the experience for visitors to their neck of the woods. The Utah Office of Tourism recently increased its media spend and expanded domestic and international media reach in order to bring more visitors to the Beehive State. The result was an increase in state and national park attendance, as well as an increase in demand for branded merchandise. Distributor American Solutions For Business (PPAI 101656) was chosen as the vendor for the state’s tourism office, and was tasked with developing and managing an online store, as well as providing custom branded merchandise, says Jeremy Horn, a senior sales associate with American Solutions For Business based in Herriman, Utah. (Read more about this project on Page 43.) “Because of our partnership with the Utah Office of Tourism, tourists are now able to purchase official Utah products during their visit at local shops throughout the entire state,” says Horn.