PPB March 2018

by Terry Ramsay Deal with people you can trust and rely upon—that is the most important thing. My clients depend on me to take care of them. If it costs a few extra dollars and there is no hassle, everything is right the first time and their clients are “wowed,” then it really does not matter where the supplier is located. Deal with people who understand your issues, can provide expert advice and help you make your clients more knowledgeable. Deal with people who add value. Cheap can cost a lot of money in the long run and expensive can save thousands of dollars in the end. BEN BAKER President Your Brand Marketing PPAI 384130 I have three decorators: one for large orders, one who is near me and one for small orders. BETSY ALLGEYER Owner Business By Promotion PPAI 191743 Decorator Dilemma Q A DISTRIBUTOR ASKS: As a relatively new distributor, I have tried to locate decorators near my clients to minimize shipping costs. Recently, I found a decorator in my area who has competitive prices and provides reliable service. I’m curious if other distributors seek out decorators close to their clients or use a local vendor with whom they have a relationship. Do you use one decorator for all your work, or do you choose based on the client’s location? A My 43 years of experience says you are better off sticking with one or two local print/embroidery shops and developing good relationships with them. You will get to know what they can do for you and for your clients. You should also be able to get steady pricing and good service, especially in a time- sensitive situation. Trying to find a reliable and affordable supplier in every market close to your out- of-town clients is like chasing a rainbow. You will lose time and money, your clients will not know or fully appreciate your efforts and you may not save your clients anything. Shop closer to home, and you’ll be glad you did. HARRY A. PARRISH President Harry A. Parrish & Associates PPAI 107470 12 | MARCH 2018 | INNOVATE