PPB February 2018

4 Perspectives Your Business’s Health Is Our Business, Too 8 Feedback 11 INNOVATE 12 Question Building Your Base 14 Eye On Apparel Beachwear 27 GROW 28 Market To Market K-12 Education 32 Sales Put An End To The Wild Goose Chase 34 Editor’s Picks Bags 53 THINK 54 Fast Forward Can’t We All Just Get Along? 58 Technology The Promise And Risk Of IoT Products 62 Profile Tom Mertz, TradeNet Publishing Company 64 Career Development Is Fear Killing Your Career? 67 CONNECT 68 Close Up Paul Kory, Sierra Pacific 70 Factory Floor HOWW Line 73 Inside PPAI 81 Snapshots 83 Datebook 87 People News 91 New Members 98 The Creative Calendar contents Promotional Products Business The Of cial Business Monthly of Promotional Products Association International FEBRUARY 2018 40 AT THE TOP OF THEIR GAME Proven sales tips and techniques from 11 of the industry’s most productive salespeople 22 MOVING THE MESSAGE ALONG How promotional products extend the impact of online marketing efforts. | FEBRUARY 2018 | 3