PPB February 2018

by Terry Ramsay Bags Check Your Bags Modern-day functionality drives design trends in luggage and carryalls. S ince the beginning of time, man has constructed products to carry essential items, beginning with bulky cases made from animal hides and wood. In fact, the term “luggage,” from the verb “to lug,” was coined in the late 1500s. Suitcases have come a long way since then, thanks to innovations in materials, designer touches such as colors and monograms, and modern-day demands. For example, airline restrictions and fees have increased the popularity of luggage that is smaller, lighter and more portable. Cultural shifts including more casual and versatile wardrobes, wrinkle-free fabrics and travel-sized toiletries have eased this transition for consumers. Amuch-loved fashion staple for most women, handbags must also meet the demands of present-day lifestyles, especially working women. Just as the apparel industry has introduced clothes that can transition fromwork to the gym to an evening out, it is necessary for handbags to offer the same versatility. Wendy Farrell, director of product marketing for supplier Gemline (PPAI 113948), explains, “We live in an active society where people are constantly on the move. As a result, people are seeking well-thought- out product designs that help keep them organized and prepared for their busy lifestyles.” 34 | FEBRUARY 2018 | GROW