PPB February 2018

Beachwea r Terry Ramsay is associate editor of PPB. Resort Incentive Yields Oceans Of Opportunity A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guests to leave the company event with a tangible reminder of their great stay. A Greek-inspired beach tote combined with a lightweight kimono-style Venetian robe was the perfect choice to evoke memories of relaxation and pampering. As an added incentive, a spa discount for their next stay was included in the bag. The promotion was a huge success, with a large percentage of the corporate guests returning within the year for a private stay. Also, the high-quality totes were used for shopping and running errands back at home, providing additional year-round exposure for the resort. Source: Southern Plus Case Study KOOLGATOR Cooling Towels are customizable, full-color branding tools that work instantly to provide long-lasting cooling, and they can be used over and over again. To activate cooling, simply wet the towel, wring out the excess water and wave it in the air. These lightweight towels are made with a performance fabric blend that absorbs the water and retains it for cooling that lasts. Once dry, they remain soft, rather than becoming rigid and brittle. Cooling towels are available in two sizes to fit any budget and can be customized using dye sublimation with any design. They are perfect for sports, walks/runs, charity events, fitness clubs, concerts, festivals and fairs. KOOLGATOR, LLC / PPAI 387542 www.koolgator.com Get ready for the sand and surf with this sporty beach duffle. Made of 100-percent cotton canvas, this bag has adjustable straps for easy carrying. The cinch-top closure, inside lining and PVC bottom insert keep your beach necessities secure. Shown in natural/aqua print, choose from the following colors: natural/flamingo print, natural/ flamingo, natural/orange, natural/clover, natural/storm, natural/black and natural/chocolate. Kati Sportcap & Bag / PPAI 113758 / www.katisportcap.com Two separate, full-zippered compartments make the LIDO 2 in 1 Cooler Bag unique and multifunctional. The large, thermal foil-lined insulated compartment holds drinks and snacks, and the oversized water-resistant section is great for storing wet clothes, towels and beach toys. This all-purpose cooler bag is so large it can hold a full-size pizza box, so there’s no need to bring additional bags to the beach or pool. Picnic Plus / PPAI 240870 www.picnicpromo.com 20 | FEBRUARY 2018 | INNOVATE