PPB February 2018

by Terry Ramsay Beachwea r W ith much of the world warding off the cold with boots, sweaters and jackets, it may be hard to imagine that it’s time to start thinking about beachwear. But ironically, February is the time that summer styles start to appear and vacation spots begin to book up. Not surprisingly, the beach is the most popular vacation choice for Americans, according to statisticbrain.com. Forty-five percent of those who take a summer trip choose the beach over another destination, including cities (42 percent), national parks (21 percent), lakes (17 percent) or non-beach resorts (14 percent). The Swim Journal reports that active lifestyles will be a major influence on swimwear this season, as consumers want apparel that works for the gym, for a swim in the surf and to grab a bite to eat afterward. Activewear and sun- blocking fabrics are no-brainers. Marcia Cumberledge, vice president of merchandising for TSC Apparel (PPAI 174523), says, “Heathers are huge in cover-ups and tees, which are perfect for beachwear. Also, new blends make the fabric incredibly soft, keeping beachgoers comfortable and cool.” The Coast Is Clear For Beachwear Sun-drenched days are right around the corner. Be ready with casual, warm-weather apparel. 14 | FEBRUARY 2018 | INNOVATE