PPB January 2018

Dr i nkwa r e The scratch-proof magnetic Cup Caddy is a unique mobile drink holder. This versatile piece is decorated with a full-color domed decal, and it is designed to hold water bottles, mugs with handles and even beer—making it the perfect tailgating item. Workers who don’t have desks—such as forklift drivers and warehouse employees—will appreciate this handy accessory. Ads On Magnets / PPAI 491494 / www.adsonmagnets.com Terry Ramsay is associate editor of PPB. 60 | JANUARY 2018 | GROW 3D Is The Key When the Wurth Group was looking for unique items to commemorate the celebration of its 45th year in business, the company approached its promotional products distributor with an idea in mind. Wurth wanted to incorporate a new logo that communicated the anniversary as well as the range of products that Wurth manufactures—and the company wanted it printed in 3D on a quality drinkware item. Since Wurth is one of the top suppliers of automotive fasteners, electrical supplies, chemicals and hardware, the logo depicted a large array of the products the company sells. As a result, capturing the detail in the logo was of utmost importance. The distributor approached supplier Clearmount to see if it could meet the challenge. Kate Plummer, Clearmount vice president, says, “When you do 3D printing, some details and fine lines can be lost. The process is complicated, as it involves printing layers of white ink. Any problem with the bottle or printer means the registration is off and the white will show through.” Clearmount recommended the SIGG Hot & Cold Bottle with the ONE lid, and dove into the detail so that everything from the threads in the lightbulb to the springs on the windshield wipers could be seen on the imprint. The client was thrilled with the end product, and the job went from a small initiative for Wurth executives to an employee recognition program of over 2,000 pieces. Source: Clearmount Plastics Limited Case Studies Ingenius Ice Breaker According to the National Institutes of Health, falls are the No. 1 cause of fractures, trauma, loss of independence and death by injury among older adults. During the cold weather season, many of these accidents are the result of icy steps and walks. A hospital’s trauma department wanted to introduce an easy-to-use tool to help seniors reduce their risk of falls during the winter months. American Solutions for Business (ASB) worked with the hospital’s trauma department and identified several options for water bottles with an easy-pour spout that could be repurposed to hold rock salt. The bottle needed to be small enough for seniors to handle easily, yet large enough to hold a useful amount of salt. The hospital evaluated the options and selected a bottle that fit the need and brand standards. Although the expense was minimal, the finished product helps protect the health of elderly community members, reflecting favorably on the hospital’s brand. The solution also helped to solidify ASB as a go-to partner for creative problem solving. Source: American Solutions for Business Extend the celebration by keeping your champagne colder for longer. The KOOZIE ® Champagne Bottle Cooler is the ideal gift for special occasions—just make sure to include a bottle of bubbly! Made of a high-quality wetsuit-like material, it features a champagne-colored zipper pull with a snap closure at the top. BIC Graphic / PPAI 114187 wwwbicgraphic.com