PPB January 2018

perspectives Paul Bellantone, CAE President And CEO Partnering For Success T hroughout its history, PPAI has joined with many organizations, business partners and service providers to bring our members access to unparalleled products and services that enhance their professional development and help them grow their businesses. For more than 10 years, PPAI’s strong alliance with the American Marketing Association (AMA) has been an integral part of our strategic buyer initiatives and collegiate education and engagement outreach program. During that time, PPAI has shared thought leadership, presented research and supported many AMA events, including the Annual Conference, International Collegiate Conference, Nonprofit Conference, Symposium for the Marketing of Higher Education and Educator’s Conference. I am pleased to share with you the news of PPAI’s new partnership with the AMA because of the outreach, educational and business development opportunities this partnership will provide our members. For those looking to up their game in the areas of marketing, professional development and buyer connections, this deeper affiliation with the AMA represents a tremendous opportunity. PPAI members will have exclusive access to special AMA membership rates and be able to take advantage of AMA member benefits at the individual and corporate group levels. Moreover, you’ll get the AMA’s award-winning publications and research journals, access to training and professional development events, and networking and buyer outreach opportunities. As a new AMA member, you will receive discounts on attendance at the AMA Annual Conference, its training series or marketing workshop events. New members also receive discounts on corporate exhibit booth space at one AMA conference. The AMA, the largest professional marketing association in the world, is trusted by nearly a million marketing and sales professionals worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and in select international locations. It serves as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building, and has been the go-to authority on marketing for more than 80 years. I am an AMA member as are many PPAI board members, industry executives and other professionals. We hope you will join us as individual or corporate AMA members and enjoy the many benefits for you and your team. During The PPAI Expo in Las Vegas, you are invited to attend the PPAI Keynote Luncheon and Association Update to hear more about this partnership and the benefits of AMA membership from AMA President Russ Klein. The session is at noon on Wednesday, January 17 in the Mandalay Bay Ballroom J. Register at www.ppai.org/expo. At PPAI, everything we do is about serving our members and growing this great industry. Our partnership with AMA is another way we are increasing the quality of support you and your team have come to expect from PPAI. The AMA, the largest professional marketing association in the world, is trusted by nearly a million marketing and sales professionals worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and in select international locations. 4 | JANUARY 2018 |