PPB January 2018

Celebrities And Their Drinkware Over the past couple of years, celebs have been flocking admirably to the eco-cause craze of reusable water bottles, trying to do their part in reducing the over 200 billion plastic bottles that are dumped into landfill sites each year. Whether it’s on the yoga mat, walking the boulevard and or strolling back from the gym with hair stylishly disheveled, no celeb worth their Twitter following would dare to be caught in disposable plastic this year. So it’s no wonder a brand will pay hugely for an Instagram or Pinterest endorsement from one of these uber-influencers. It’s a practice that has hit a fevered peak over the past few years. But the ensuing popularity of these bottles allows manufacturers to charge a premium for their wares. This has certainly opened up an opportunity in the promotional products world, with the retail-inspired versions of the bottles shipping at less than half the cost. Drinkware has been the industry’s hottest growth category for a couple of seasons now, and there doesn’t seem to be an end in sight. It’s dovetailing perfectly with the corporate health and wellness trend, too. Glass and stainless steel water bottles are shipping out in droves to fill company-store shelves, with employees snapping them up as quickly as they appear. Fabulous new full-color decorating techniques and classic standards like laser-etch engraving are making them look good doing it. The connection someone has with their daily drinkware piece is truly a personal one—a great thing for quality and value of the branding impression ROI. And for promotional products, that kind of cachet is akin to a red carpet appearance at the Oscars. — Daniel Baker, marketing manager, Debco Solutions (PPAI 317015) As published in Wellth magazine, June 2017, www.wellth.xyz.com Day and night, this new product gives your brand maximum recognition. J. America introduces its exclusively licensed, patent-pending light-up tumbler . Available in 20-ounce and 30-ounce models, the tumbler is offered in stainless, painted and camo versions. The acrylic plates can be decorated with logos that light up in the dark. J-America Wholesale Blanks / PPAI 351699 / www.jamericablanks.com This 64-ounce Craft Growler is an essential for the serious craft beer drinker. It has a classic design, single-wall stainless steel insulation and a screw-on cap with handle. Crown Products, Inc. / PPAI 113430 www.crownprod.com The exclusive Takeya Thermoflask ™ stainless steel tumbler is perfect for the work commute, the gym or an outdoor concert. The double- wall vacuum-insulated bottle prevents outside temperatures from affecting the inside and condensation from forming on the bottle. Keep your beverages cold for up to 24 hours or hot for up to 12 hours. The bottle comes equipped with a leak-proof lid and a wide opening for ice cubes. The Allen Company / PPAI 113879 / www.allenmugs.com 58 | JANUARY 2018 | GROW Dr i nkwa r e