PPB January 2018

These Creative Products Will Keep You Hydrated In Style Don’t bottle up your excitement for this vacuum-insulated 16-ounce stainless steel bottle . This bestseller features a screw-on, spill-resistant lid and double-wall construction, keeping your drink cold up to 24 hours and hot up to 12 hours. Printed with your logo, this is a great promotion for schools, clubs, teams, leagues, organizations, hospitals and fitness facilities. Available in black, blue, white, stainless steel or red, this product is BPA free, California Prop 65 compliant and FDA approved. Makana Line / PPAI 649053 www.makanaline.com The 30-ounce O2Cool ® Shaker Bottle is great for mixing pre- or post-workout drinks. It includes a carry loop, shaker ball and shaker grate, with a large opening for easy drinking. BIC Graphic / PPAI 114187 / wwwbicgraphic.com The 30-ounce Stanley Adventure Vacuum Quencher keeps drinks cold for nine hours or hot for five-and-a-half hours. The multipurpose lid provides maximum versatility: a large opening for chugging and a small slot for a straw. A reusable straw is included. The Quencher features a sweat-free exterior, is BPA-free and dishwasher- safe. Shown in flannel red, it can also be ordered in stainless steel, matte black, hammertone green, polar, abyss, signal orange and olive. Beacon Promotions / PPAI 113702 wwwbeaconpromotions.com | JANUARY 2018 | 53 GROW Toni May, marketing manager for distributor Fully Promoted (PPAI 240143), agrees. “Promo drinkware is also trending toward multitasking. We’re seeing a demand for high- quality, multifunctional design with multiple compartments, such as [one] to hold a cell phone.” Take a look at some of the shifts in the beverage and drinkware industry prompted by Millennials and the upcoming Generation Z. Invest In The Experience Whether they’re downing coffee on the morning commute or tasting a flight of craft beers, today’s consumers desire products that elevate day-to-day activities to authentic experiences. In other words, instant coffee from a plain Styrofoam cup or generic beer served in a red Solo cup isn’t going to cut it. The National Coffee Association (NCA) reports that the percentage of Americans drinking coffee on a daily basis increased from 57 percent in 2016 to 62 percent in 2017. “More of us are drinking coffee, and younger consumers appear to be leading the charge,” says Bill Murray, NCA president and CEO. “A steadily growing taste for gourmet varieties is also driving a wider trend toward specialty beverages.” The trend toward specialty products applies to beverage across the board. Craft beers continue to rise in popularity, premiumdistilled spirits are enjoying a resurgence, wine lovers are giving bourbon-barrel aging a try, and specialty non-alcoholic beverages, such as handcrafted sodas, are gaining traction. A Pitcher Of Perfect Health The global focus on wellness, diet and exercise affects all retail