PPB January 2018

by Terry Ramsay Dr i nkwa r e 52 | JANUARY 2018 | GROW I’ll Drink To That Drinkware Is Quickly Becoming The New Fashion Staple A lthough Baby Boomers dominated retail trends for decades, Millennials have officially taken over as the largest living generation and therefore the one with the most consumer clout. Their influence is felt across all categories, including beverage consumption and, as a result, drinkware. To fit into their fast-paced lives, drinkware needs to be multifunctional and built for mobility. Tami Wainscott, national sales manager for supplier The Allen Company (PPAI 113879), explains, “Young professionals expect to use high-quality, reliable and convertible products at work to match their home use.”