PPB January 2018

Jen Alexander is associate editor of PPB. Inking Impressions Portability and permanence are among the desirable traits sought in an effective promotional product. Supplier All In One was looking for a unique self promotion that incorporated these elements while also bringing attention to a new product, the USA FoldzFlat Pen. Doubling as a business card, the pen was distributed to hundreds of distributor contacts at trade shows and meetings, and through mailings (the fold-flat design makes the pen ideal for direct mail). The ‘wow’ factor of the pen, along with its USA-made appeal, increased name and face recognition for sales reps who gave the pens to their distributor contacts, some of whom used the pen in their own self-promotion efforts. Source: All-In-One HolidayHelpers The holidays are as much about managing stress as they are about celebrating the season, which distributor Axis Promotions recognizes. To help clients relax and keep the company top of mind during the busy season, Axis created a kit of useful promotional items that were paired with a clever tagline and sent it to 1,000 customers. The kit included an adult coloring book with tip-in pages citing the benefits of adult coloring, and colored pencils; a life-size ceramic hand-shaped pencil cup with a magnetic side to hold paper clips; a Belgian chocolate candy bar, and a custom box in which to display and ship the items. The clients who received the kits shared their enthusiasm with Axis. As a result of the campaign, Axis garnered roughly $200,000 in sales from new and longtime clients, as well as invitations to participate in three requests for proposals (RFPs). The campaign also was honored with a Gold PPAI Image Award in 2017. Source: Axis Promotions Case Studies FromThe Industry » Real-World Solutions Clients who rent out their living spaces become the hosts with the most when they display valuable information in a PremiumShapes ® brochure holder that’s accessorized with full-color, custom diecut wings. The injection-molded brochure holder folds flat for shipping and is made in the U.S. from durable PremiumEdge ™ plastic. The brochure holder can be printed on two sides in a choice of several sizes and shapes; the wings are printed on one side. Suncoast Merchandise Corp. / PPAI 113083 premiumshapesusa.com The Sha r i ng Economy 50 | JANUARY 2018 | GROW