PPB January 2018

Pr i n t s & Pa t t e rns made a splash this year, and we expect that popularity to continue in 2018. Other abstract patterns, like digital camo, will also be in high demand.” Mosley adds, “Camo has extended beyond the hunting segment. It’s more of a fashion statement now, which is why you’re seeing non-traditional patterns like pink camo and the Kryptek styles. These new patterns have attracted female customers, so we’ve seen significant growth in that market.” The blurring of distinct seasons is also influencing who wears what, and when. “As weather patterns change and customers wear clothing that makes sense for each day, as opposed to dressing for a specific season, the old rules of color and pattern types no longer apply,” explains Ostrom. “There is now little difference between spring or fall- centric patterns. One leading print company has completely changed the way they do business, reducing their patterns to one season they call “spr-inter.” The rule of thumb now is that there are no rules—if you can wear it with confidence, you can wear it. Just What The Doctor Ordered As part of its annual foundation fundraiser, a hospital approached Elkton, Maryland distributor American Solution for Business (PPAI 674472) for promotional ideas. The hospital had recently launched “Bow Tie Tuesday” as part of a morale booster, and it had been a big hit with staff and patients. Adhering to that concept, the distributor provided several different custom-designed bowties to be sold to doctors to raise money for the foundation. Both patterns have repeatedly sold out. Amy Kovach, owner of the company, says, “The combination of a fun, unique product and custom print made this promotion a smashing success.” Source: American Solution for Business Case Study A nod to the original army style, this bestselling cap is popular with those who would rather sport “old school” camo than adopt one of the new patterns. Made in the USA from cotton twill, this cap has a plastic snap closure and curved bill. CF Headwear / PPAI 218461 www.cfheadwear.com You’ll be a star in the Ideal Tee . This classic-fit tee is both flattering and comfortable, making it the perfect go-to for everyday wear. Crafted from Eco-Jersey ™ Tri-Blend, each garment is infused with unique character. Also available in camo, black and grey. SanMar / PPAI 110788 / www.sanmar.com The Stormtech Reflex Polo touts the latest in design for the spring/ summer collection. Part of the performance Polo collection, this shirt offers bold color blocking with moisture-wicking performance. Stormtech Performance Apparel PPAI 260245 / www.stormtech.ca 16 | JANUARY 2018 | INNOVATE