PPB January 2018

placed vertically down sleeves. Embroidery is such an important technique lately that it has also inspired overall prints that mimic the effect of embroidery.” Traditionalists who shy away from the new florals may rest assured that the Hawaiian shirt is making a comeback, based on the menswear spring trend report from vogue.com . Understated textures and patterns—basketweave, gradient, heather, honeycomb, graph check, micro check and seersucker to name a few—are also a good bet. Steve Pinzon, marketing director for supplier AKWA apparel (PPAI 205981), says, “As long as the patterns are subtle or consistent, the logo still stands out, and they are excellent alternatives to solids.” Men can also dip their toes into patterns by trying out decorated socks, which add pizzazz to both jeans and business suits. “The patterned-sock market in our industry is continuing to expand due to universal and wide-range appeal,” says Gwen Kelly, customer relations and product safety manager for supplier Suntex Industries (PPAI 113094). “Millennials are wearing them as dress socks; lawyers, doctors, financial advisors and other corporate professionals are wearing them to work; and college students are wearing them everywhere. “[Patterned sock trends] include sporty, dressy, classy and high-end,” she adds. “We see newmaterials being introduced that will be used in the production process to keep up with current fashion trends. Businesses are using them for corporate events, product introductions and brand recognition.” A leading trend in patterns—all things camouflage—continues to be in demand by fashion-conscious consumers. “Camo has been popular for years now, but these days, abstract camo patterns are really driving the trend,” says Gary Mosley, owner of supplier Kati Sportcap & Bag (PPAI 113758). “Kryptek Camo (a new style that is more effective than ever in masking or blending for the human and animal eye) At first glance, this garment looks like a knit or sweater. At first touch, it becomes apparent that this luxurious soft-shell fleece has been sublimated to look like a knit. At only eight ounces, water and wind resistant and incredibly soft, this is fleece that you will want to wear almost all year. Also available as a full zip, it is cut and sewn in the U.S. Men’s sizes include S-4XL. AKWA Apparel / PPAI 205981 www.akwa.com The classic trucker hat gets an update with fun prints. The Richardson hat has a pre- curved visor, solid undervisor and adjustable plastic snapback case. Made of a cotton/polyester blend, it is available in 20 patterns, including Kryptek Pontus/white (shown). Kati Sportcap & Bag / PPAI 113758 www.katisportcap.com Life’s a beach with the full pattern beach tote from Brookson Bay. It is made of 100 percent water-repellent treated cotton canvas and is available in four on-trend patterns. It features 28-inch contrasting reinforced handles with an 11-inch drop, a snap closure, an interior key-ring loop and several interior pockets. Kati Sportcap & Bag / PPAI 113758 www.katisportcap.com | JANUARY 2018 | 15 Make A New Year’s Resolution To Mix It Up