PPB January 2018

GordonGraphics, Inc. PPAI 717762 Great Plains Graphics PPAI 354979 GTS PROMO PPAI 692519 Gwen Callahan Creative PPAI 716759 HALO PPAI 716626 Hammer Promotional PPAI 720273 Holiday Print & Promotions Ltd. PPAI 720284 HPCreative, LLC PPAI 718047 Image360 PPAI 588535 Infinite Imaging PPAI 597781 Inklings Ink Screen Printing PPAI 260393 Instant Imprints PPAI 717676 Instant Imprints PPAI 717756 Instant Imprints PPAI 705064 Insty-Prints / Rochester – North PPAI 686343 Ipromoteu/ StricklySolutions PPAI 717201 IPROMOTEu/Titan Global Industries, LLC PPAI 675818 Jack Pector Specialties Co. PPAI 715526 Janus Art Group PPAI 518017 Kande Company PPAI 716701 Kelco Promotional Group PPAI 720339 Kellie’s Embroidery & Crafts PPAI 614124 Kyle Smith Design PPAI 716663 LDH Promo PPAI 717193 Liquid Studio Group PPAI 719675 Logeaux Promotions PPAI 614737 Logo Ward PPAI 695226 LUNUBRI PUBLISHING PPAI 708171 Magnolia Marketing, LLC PPAI 717216 Malko Media PPAI 716729 Mark It PPAI 272749 Marketing Ideas PPAI 102404 Maximize Promotional Products PPAI 717987 Minuteman Press PPAI 514703 Minuteman Press PPAI 524456 Minuteman Press PPAI 714602 MLB Print Management PPAI 720362 MOTR GRAFX, LLC PPAI 712785 | JANUARY 2018 | 127 CONNECT How did your company get its start? We started HYLETE in 2012 with a goal to build a fitness brand with a direct connection to its customers. We made this goal a reality by creating the best cross- training shorts on the market, and selling them directly to the consumer and bypassing traditional retail. After seeing success with our shorts, we continued to put the same attention to detail, fabrics, trims, features, fit, etc. into many other products—backpacks, jackets, pants, shirts, hoodies and, new this year, even shoes. What led your company to enter the promotional products market? The promotional products market found us. As HYLETE grew and more people became aware of us and our products, we began to be contacted by organizations wanting to use our products for employee uniforms, customer appreciation gifts and even for resale with their logos embroidered or printed on our apparel and bags. We repeatedly heard comments such as, “HYLETE is a breath of fresh air amidst all the traditional brands in the market.” After a few years of organic growth in this market, we decided to jump in and join PPAI to share HYLETE with the entire promotional products market. What’s your favorite thing about being in the promotional products industry? We recognize that regardless of the industry, people are passionate about the brands they’ve built. They understand the apparel they use for their own branding is an extension and reflection of their own brand. So, it’s a major compliment when they choose HYLETE products for their own branding. We love providing people and organizations with apparel and backpacks they can be proud to add their logo to. And, personally, it’s always fun coming across our products in airports and other locations. Why did you join PPAI? We recognize PPAI as the leader in the promotional products market and couldn’t ask for a better partner to assist us in sharing HYLETE products with the industry. NEW MEMBER SPOTLIGHT Matt Paulson Co-founder HYLETE Solana Beach, California PPAI 715438