PPB December 2017

and career levels in advertising, but my thought was, ‘If you are in business, you are in advertising.’ We wanted to include owners and employees of smaller businesses that are charged with marketing as part of their roles,” she says. Conradis was elected president of the local AAF in 2016. “My mother initiated me, which was pretty special,” she says. Bell agrees. “I was extremely proud and emotional that evening. In the history of AAF, they have never had a mother initiate her daughter into the president position.” Conradis’ volunteerismdoesn’t stop there. She also sits on the board of the Brevard chapter of Friends of Children, which serves children who are abused, neglected or abandoned. “One of my goals has been to utilize technology and social media to make an impact for this critical organization. For example, we implemented an online campaign for holiday gifts for the children, which greatly expanded our outreach and helped us surpass the number of gifts we had received in previous years.” Conradis’ drive to positively influence the community often transitions into her work at Your Logo. Conradis recalls a meaningful project for which her team was tasked with creating a kit for children being adopted. “We came up with a branded teddy bear and soft blanket that we hoped the child would keep forever,” she says. “Instead of just placing a logo on the blanket, though, we also personalized it with the child’s name and adoption date. Not only did that project have a positive impact in our community, but I also did my job in recommending a product where the client’s brand will be seen for years to come.” Since Your Logo has its own decoration facility, the company is able to position itself in the market as a one-stop-shop. Conradis adds that the team at Your Logo can focus on growing sales thanks to the support and resources that Geiger provides. She says, “I am lucky to have a huge Geiger family with endless people to run ideas by. This industry is so overwhelming, and I honestly believe that we, as an industry, need to provide more training, mentorship and support to young talent.” As a formidable young talent herself, Conradis brings unique insight to the industry. “My perspective as a Millennial is that the future of our industry will increasingly be driven by the internet and mobile social media. To reach newer, younger generations, nearly all marketing should concentrate on increasing promotional products that appeal to younger people. The method in which we reach new consumers and business owners will change, but the demand for promotional products will remain strong.” One thing’s for sure: Conradis is proof that community engagement and the pursuit of diverse personal interests can complement and even enhance professional success. Now, if she would just share her secret of how she gets it all done in a 24-hour day. Terry Ramsay is associate editor for PPB. Mad i son Conr ad i s “Themethod in whichwe reach new consumers and business owners will change, but the demand for promotional products will remain strong.” On their annual trip to Tallahassee for Ad Day, AAF board members advocate for the diverse group of small businesses that make up the advertising industry. From left: Brevard County representative Tom Goodson, AAF past president Madison Conradis, AAF government relations chair Bill Williams and AAF past president Eric Needle. 68 | DECEMBER 2017 | THINK