PPB December 2017

4 Perspectives Be Assured Of PPAI’s Commitment To Your Safety And Security 8 Feedback 11 INNOVATE 12 Question Best In Show 15 Viewpoint Why Having A Board Of Directors Is A Business Advantage 16 Eye On Apparel T-Shirts 24 Management Leading Change Through Strategic Foresight 27 GROW 28 Market To Market Advertising And Marketing Agencies 34 Editor’s Picks Pet Products 44 Sales Being A Small Distributor Is Your Competitive Advantage 59 THINK 61 Fast Forward Maximizing Mobile Commerce 66 Profile Madison Conradis 70 Decorating A Quick Guide To Industry Graphics 77 CONNECT 78 Close Up Lane Kalmin 80 Human Resources Target Your Recruiting Efforts For Entry-Level Positions 85 Inside PPAI 95 People News 98 Snapshots 109 Datebook 113 New Members 120 The Creative Calendar contents Promotional Products Business The Official Business Monthly of Promotional Products Association International DECEMBER 2017 16 34 44 70 46 WELLNESS PROGRAMS Fit For Opportunity | DECEMBER 2017 | 3