PPB December 2017

Pe t Pr oduc t s Case Studies Walk More, Wag More The local Humane Society in Glenwood, Minnesota, was looking for assistance with its upcoming community dog walk. The event was designed to raise money and awareness for pet adoption, and the nonprofit was looking for advertising that would last well beyond the walk. Distributor American Solutions for Business (PPAI 253958) stepped in with a custom doggie handkerchief that featured a step-and-repeat pattern of the Humane Society’s logo. Not only were the handkerchiefs a crowd favorite, they allowed participating pets to strut their stuff in style. Dog Days And Nights A pet friendly hotel was looking for a creative but functional way to welcome animals and their owners and to designate rooms that have pets in them. The objective was to alert hotel staff to exercise caution, leave treats or toys in the room and provide a mat for food bowls. Distributor Creative Solutions (PPAI 572297) came to the rescue with wooden door hangers shaped like paws. The door hangers are made of birchwood and can be stained or left natural. As part of the project, Creative Solutions also provided the toys, treats, floor mats and a pet-themed gift box. Hotel guests have loved the warm reception for their pets, and the client has reordered several times. Paws Up For Personalization Looking to expand revenue from existing clients, a veterinarian reached out to his distributor for customizable solutions. The distributor, using readily available client data and images, worked with supplier Ad-A-Day (PPAI 111105) to develop a holiday mailer. Using the “Pet” Tri-Fold Mailer, the veterinarian will be sending personalized holiday greetings to his clients this year. The first panel features the name of the client, with the name of the pet on the next panel. But it gets even better—just below the fold, there’s a full color photo of the client’s pet, plus a calendar with detailed information about upcoming important dates, such as scheduled vaccinations, check-ups and treatments specific to that pet. The finished product is certain to be on display all year, never be thrown away, and act as a constant reminder that the veterinarian cares about each individual pet’s well-being. This well thought out promotional product initiative illustrates how collaboration between the client, distributor and supplier resulted in a direct mail piece that clients will be thrilled to receive and keep. The Auto Food Feeder allows pet owners to plan ahead for meals and rest assured that their pets are fed the right amount of food at the same time every day. The feeder holds approximately two pounds of food. The lid top makes refilling easy, and the clear container helps monitor food levels at a glance. An automatic water feeder, which holds a half-gallon of water, is also available. Minya International Corporation / PPAI 112523 www.minyausa.com Perfect for carrying all your pet’s accessories, this Brand Gear Savannah tote bag can also double as a small pet carrier. The tote is made of 100-percent cotton canvas, with 25-inch handles and a five-inch gusset at the bottom. It features a zippered top and an interior zippered pocket, and VibraColor full color process is available. Choose from black, navy and natural. All In One / PPAI 111343 / www.allinoneline.com 38 | DECEMBER 2017 | GROW