PPB December 2017

A Case Study FromThe Industry Jen Alexander is associate editor of PPB. AWelcomingWink To help prospective students feel at home on a college campus before they even started attending, an ad agency collaborated with Taunton, Massachusetts, supplier Ad-A-Day, Co. (PPAI 111105) to create custom academic planner journals. The journals featured AD-A-WINK! ® technology, which incorporated the recipient’s name into photos of campus landmarks that were provided by the college, as well as a personal welcome message inside the front cover. “The buzzword in the advertising and marketing industries is engagement,” says Ron Baron of Ad-A-Day. “And we, in the promotional products industry, represent the epitome of engagement. Clients’ actual photos, plus cleverly embedded individual names—now that’s engagement power.” Source: Ad-A-Day Real-World Solutions Get a grip on any marketing campaign with the silicone hand grip . The hand grip serves as a stress reliever and can help improve circulation. It’s compact enough to carry in a backpack or purse, and it comes in two grip strengths: 30 pounds for light conditioning and 60 pounds for a tougher workout. Choose from five colors available for each version. Minya International Corp. PPAI 112523 / www.minyausa.com Illuminate the advertiser’s audience with a logoed illuminated stylus pen featuring a light-up, laser-engraved imprint on a satin-finish barrel. The pen also has an ergonomic shape and deeply textured rubber grip for writing comfort. Hub Pen Company / PPAI 110772 / www.hubpen.com Clients can endear themselves to end users with a custom Brand Boosters box . The 2017 Holiday Edition features a copper pint glass, shatter-proof ornament, nonwoven apron, tree-shaped cookie cutter and an amazingly soft beanie. Quality Logo Products, Inc. / PPAI 304730 / www.qualitylogoproducts.com Adve r t i s i ng And Ma r ke t i ng Agenc i es 32 | DECEMBER 2017 | GROW