PPB December 2017
Ordering print from our catalog or online, we have the right path for you. Questions? Give us a call! We have people for that. STATIONERY SWATCHBOOK STATIONERY SWATCHBOOK Selecting the right stock is important,butwhat youprinton thatpaper iswhatmakes yourprint product trulygreat.Themultipleprintoptionsweoffer canhelp tell anybusiness story.Whether you choose ahouse stockorprefer thedistinctionofpremiumname-brandoptions,we’vegot the ideal stock to supportprocesses ranging from vibrant full color todistinctive foil stamping. STOCKS: CoverStocks Coverweight stocks areheavierweightpaper suitable forproducts thatneed that sturdier feel.Examplesof products thatuse cover stocks includebusiness cards, announcements,or rack cards. TextStocks Textweight stocks are thin,flexiblepaper stocks appropriate for lightweightprintpieces like letterhead. Someof these stocks are also referred to as “writingweight stocks.” PROCESSES: SpotColor Spot colorprinting, available in standard ink colorsorPMS ink, isprintedusing individual,pre-mixed colors. FullColor Full colorprinting, also called four colorprocessprinting, combines fourbasic colors—cyan,magenta, yellow, andblack—to createmultiple colors. RaisedPrinting Sometimes known as thermography, raisedprinting is aprocess inwhich a specialpowder is applied to the printedpage andheated, causing theprinted image to “rise.” FoilStamping Foil stampingorhot stampinguses aheateddie to apply foil topaper and create an image. Embossing Embossing isgenerally an ink freeprocess inwhich adesignor text ispushed into thebackof thepaper usingpressure. FoilEmbossing Foil embossing, also referred to ashot leaf embossing, is a combinationofboth the embossing and foil stampingprocess. Engraving Engravinguses aplate, also called adie,with an image cut into its surface to create a slightly raised image. Need somethingyoudon’t seehere?Giveus a call at866.628.6868 todiscussyour customorder. STOCK & PROCESS INFORMATION FULLCOLOR SWATCHBOOK SPOTCOLOR SWATCHBOOK BUSINESSCARDS •LETTERHEAD •ENVELOPES •ANNOUNCEMENTS •MARKETINGMATERIALS April “Visit us at the PPAI Expo, booth #6230.” “Get to know our new regional customer service teams!” “Give us a call at 866.628.6868 or visit Navitor.com”
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