PPB December 2017

by Terry Ramsay T- sh i r t s 16 | DECEMBER 2017 | INNOVATE L ove it or hate it, the athleisure movement is here to stay, at least for the foreseeable future. With research touting the positive results on productivity, numerous companies are relaxing their dress codes. Many offices have shifted from professional attire to business casual, and from business casual to jeans and leggings. The focus on comfort and function may also be fueled by mobile technology, which allows workers more flexible hours and telecommuting, plus, the entrepreneurial spirit and “you do you” vibe that Millennials bring to the table. Eric Ruben, president of supplier Blue Generation (PPAI 174655), says his team closely tracks the strong influence of Millennials on apparel. “Our fashion t-shirt line has grown exponentially in the last few years, influenced by a more accepted casual lifestyle, even in the workplace. The movement of athletic clothing into mainstream streetwear has also given rise to this category.” Throughout this year’s fall fashion weeks, designers introduced ensembles that were interchangeable, with pieces that work for the office, the gym, a night on the town and a lazy weekend afternoon. Denim featured prominently. Naturally, the simplicity of the t-shirt is a perfect fit, so to speak, with the popularity of the casual look. Steve Pinzon, marketing director at supplier AKWA Apparel (PPAI 205981), says they are closely following the trend, with shirts that work in a variety of environments. “We address the higher On runways, at work, and just about everywhere, casual is king. The reign of the t-shirt continues. Trends In Tees