PPB December 2017

MiPPA Hosts Successful Promotions at ROAR! Show The Michigan Promotional Professionals Association (MiPPA) held its annual Promotions That ROAR! end- buyer show at Ford Field, home of the Detroit Lions, in September. The show attracted nearly 300 distributor attendees and more than 800 of their clients to the stadium to visit 112 booths featuring 80 exhibitor companies and 130 exhibitor staff. The show opened with MiPPA presenting the Great Lakes Supplier Rep of the Year Award to Matt McCluggage of The Magnet Group and the President’s Award to John Bates of Polyconcept in appreciation of his service to the association. Michael Rose, author of ROE Powers ROI: The Ultimate Way to Thin k and Communicate for Ridiculous Results , and president of Dallas, Texas-based digital marketing agency Mojo Media Labs, followed with a keynote presentation to more than 300 audience members on new ideas for creating great connections with promotional products. The trade-show doors opened at 11 am, and attendees were treated to visits by ROARY, the Detroit Lions mascot, and the Detroit Lions cheerleaders, sponsored by Edwards Garment Company. Free tours of the newly renovated stadium included the opportunity to visit locker rooms and run on the playing field. Show attendees also took advantage of a free “green screen” souvenir photograph that placed them right outside the entrance to the stadium with Lions’ attire. MiPPA Executive Director Paul Kiewiet, MAS+, presents the Distinguished Service Award to MiPPA Past President John Bates, Polyconcept North America. Keynote speaker Michael Rose, author of ROE Powers ROI: The Ultimate Way to Think and Communicate for Ridiculous Results and president of Dallas, Texas-based digital marketing agency Mojo Media Labs, spoke on new ideas for creating great connections with promotional products. ROARY, the Detroit Lions mascot, and two Detroit Lions cheerleaders share smiles with Shawn Rogers and John Gibson, Edwards Garment Company (which sponsored the cheerleaders’ appearance at the event). 106 | DECEMBER 2017 | CONNECT