PPB October 2017

THINK Can A Color Be Trademarked? Under certain circumstances, colors can be given trademark status page 84. 74 FAST FORWARD THE POWER OF EVOLUTION 78 PROFILE JAY DEUTSCH 86 MANAGEMENT ABOUT THOSE CONFERENCE CALLS AND ICEBREAKERS page 80 Five Ways To Find, Nurture and Reward Your Superusers In today’s membership economy, superusers can provide a powerful advantage. | OCTOBER 2017 | 73