PPB October 2017

Case Study They Nailed It A promotional products distributor used a nail file as part of the company’s self promotion. It was an inexpensive and useful product and easy to mail. The company printed the logo, phone number and website on the file. In the letter that was mailed out with the nail file, the distributor thanked customers for their past business and reminded them that they could help “nail” their next event or marketing initiative. Source: Beacon Promotions Cuddle Buddy A local hospital that was moving to a new location wanted to give blankets to its youngest patients and wanted the quality to be high enough so the children would want to take them home after their stay. The hospital chose these chenille blankets and reported that the response was great. The kids loved how soft the blanket was and often made it their “blankie.” Source: HIT Promotional Products Setting Product Ideas Trade Show Lip balm, hand sanitizer, backscratcher/ shoehorn combo, nail file Outdoor event Insect repellent, hand fan, lip balm, sunscreen, socks, cooling towel Health Promotions/ Hospitals/Doctors Pill box, blanket, tissue pack, lip balm, cooling towel, first aid kit Colleges and Universities Hand sanitizer, lip balm, stress reliever, hangover kit Hospitality/Travel Companies/Spas Tooth brush, hangover kit, eyeglass repair kit, socks Conventions/ Meetings Nail file, hand sanitizer, hand lotion, hand fan, tissue pack Senior Care Facilities Blanket, first aid kit, eyeglass repair kit, tissue pack, hand lotion, pill box Promo Product Match | OCTOBER 2017 | 55 GROW