PPB October 2017

Promote Health And Wellness With Personal Care Products The Athletic Cool Down Colla r is a quick drying, neck/ head/wrist tubular scarf. Constructed of polyester and Spandex, it is super absorbing and lightweight, and provides UPF sun protection. This product wicks moisture and perspiration away from your skin while cooling down your body temperature. Pull it over your head to help protect from the sun or cool your head while wearing a hat. It is also washable and reusable. It comes in a convenient, clear storage tube with hanging cord. Crown Products, Inc . / PPAI 113430 / www.crownprod.com The Hangover Kit , packaged in a non-woven polypropylene bag with a zippered top closure to keep the items secure, includes two antacid tablets, one pair of earplugs, two ibuprofen tablets, one eye mask and one Blistex packet. The Sports First Aid Kit is a durable, polyester bag with a drawcord closure. The amenities include: two ibuprofen tablets, two packs of first aid cream, two antiseptic towelettes, one jumbo bandage, one Blistex packet, one sunscreen packet, three mini bandages, and three ¾-inch bandages. Vitronic / PPAI 114197 / www.vitronicpromotional.com America: Coping With Change,” viewed the country’s future as a significant source of stress, at 76 percent and 59 percent respectively. Brands that can tap into reducing stress and enhancing comfort and wellness are inevitably viewed more positively and are more in demand by stressed-out end users. Personal care products help people care for their physical and mental health, and the category includes everyday items such as sunscreen, lip balm, tissues, etc. Their frequency of use is why they make great promotional items with a solid return on investment and a lot of reordering potential. Gwen Brey, marketing coordinator at Beacon Promotions (PPAI 113702), says personal care products are perfect for low- cost promotions. “The trend right now is for products that are not overly expensive, as many advertisers have tight budgets,” she says. One item she loves including in personal care promotions is a pair of socks. “I think [socks] are so hot right now because everyone has done the t-shirt to death. Socks have universal appeal, are inexpensive and can be worn numerous times without fading in the wash. We’re seeing socks used by sports teams, schools, businesses and senior living centers, just to name a few. Socks are the new t-shirt,” says Brey. She also says that personal care products are no different than other promotional products in terms of selection. “The distributor needs to know the demographics of who will be using the product, what the product is helping to accomplish and the client’s budget, and keep in mind the end user’s experience when using the product.” With a robust emphasis on health and wellness in the media and in company cultures today, thoughtfully chosen personal care products are sure to be an effective choice to help your clients show the softer side of their brands and how they care about their customers’ well being. | OCTOBER 2017 | 53 GROW