PPB October 2017

4 Perspectives It’s That Time Of Year 8 Feedback 11 INNOVATE 12 Viewpoint Why QCA May Be The Right Choice 16 Question Getting The Word Out 18 Eye On Apparel No Sweat: Performance Apparel 45 GROW 46 Market To Market Retail Reverie 52 Editor’s Picks Personal Care Products 58 Sales Your Path To $10 Million 73 THINK 74 Fast Forward The Power Of Evolution 78 Profile BDA’s Jay Deutsch 80 Marketing Five Ways To Find, Nurture and Reward Your Superusers 84 Marketing Can A Color Be Trademarked? 86 Management About Those Conference Calls And Icebreakers 89 CONNECT 90 Close Up Jerry Delgado, MAS, The Vernon Company 92 Factory Floor Dust City Designs 94 Inside PPAI 103 People News 105 Snapshots 107 Datebook 108 New Members 112 The Creative Calendar contents Promotional Products Business The Official Business Monthly of Promotional Products Association International OCTOBER 2017 62 2017 PPEF SCHOLARSHIP RECIPIENTS Making A Difference One Student At A Time 24 BEST BOSSES OF 2017 What takes a boss from good to great? It’s a balance of trust, respect and coaching—and don’t forget the fun factor. Rachel Koenig, front row, fourth from right, with her team at AP Specialties. | OCTOBER 2017 | 3