PPB October 2017

Proforma Hosts Annual Convention In Orlando, Florida Proforma’s 2017 Annual Convention & Family Reunion, held at the Gaylord Palms Resort & Convention Center in Orlando, Florida, recently concluded with more than 700 industry professionals in attendance. The distributor’s four-day event included education sessions, motivational presentations, networking opportunities and more. During a panel discussion at the annual convention, “Reassess Your Priorities: Focus on Delegation and Accountability,” moderated by Proforma Chief Sales Officer Tom Rizzi, Proforma owners Rachel Zabala, Proforma Key Solutions; Brantley Burris, Lake Pointe powered by Proforma; Ralph Petty, Petty Marketing; and Brian Dinley, Proforma Communications Group, shared how they identify where they need to maintain their focus, delegate responsibility and maintain accountability. The annual convention’s keynote presentation was delivered by Jack Canfield, New York Times best-selling author of The Success Principles and the Chicken Soup for the Soul series, in which he shared strategies and sales principles designed to help attendees grow their business. (from left) Dana Zezzo, vice president of sales and marketing at IMAGEN Brands; Katie Taylor and Lisa Coots, co-owners of CT Marketing Solutions powered by Proforma; (center, back) Ryan Meulemans, district sales manager at IMAGEN Brands; and Theresa Muzzillo, owner of Proforma Big Ideas; at the annual convention’s Supplier Partner Showcase, a trade show with more than 300 of Proforma’s preferred supplier partners. | OCTOBER 2017 | 105 CONNECT