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by
Julie Richie
Rewarding
Referrals:
Industry Pros Weigh In
A
We have several referral
partners including graphic
designers, event planners
and a large-format sign company.
We give a 10-percent referral fee
on the first three orders if we are to
handle the client directly, and 10
percent of every sale if they will be
dealing with the client themselves,
even if we do the invoicing. The
referral fee excludes setups and
shipping. I have outlined the terms
in writing, and when someone
asks I send them our referral fee
policy. This has worked really well
for me.
GLORIA LAFONT
Brand Specialist
Action Marketing Co.
PPAI 656637
12
|
JUNE 2017
|
INNOVATE
Q
A DISTRIBUTOR ASKS:
Someone referred to me a possible client
and asked if I pay a referral fee. Nobody has ever asked me for a
referral fee before and when I refer business to people, I never ask
anyone to pay me. Do other distributors pay referral fees? If so, how do you
calculate what that should be?