PPB May 2017

93 / 118

Br yan James
this on self-promo journals,
which offer utility. We are seeing
results from this strategy. Stay
tuned for our next version, which
we are currently drafting.
What advice do
you have for new
industry distributors?
The best advice I would
share with new consultants is
to read industry news, notice
every business practice outside
your domain and observe
others’ strategies to repurpose
those best practices in your
business. Practices are usually
transferable from industry to
industry.The key to a sustainable
and profitable business is also to
change behaviors.
What are some keys
to working together
effectively with
your spouse?
I’m confident most husband-
and-wife teams would agree
[talking about the business] is
only secondary to [talking about]
family. It’s extremely difficult
not to talk about business 24/7.
It’s always in the moment as
to how you navigate [working
together]. I don’t think there’s a
playbook out yet. But I think one
of the most important keys to a
successful working relationship
as a couple is patience. Decorum
in difficult moments of the day is
critical, otherwise it can be rather
challenging to overcome hard
feelings that evening. Another
important key is the transfer of
knowledge, as this impacts the
sustainability of the business
in the event of unforeseen
circumstances. Also critical is to
develop business processes which
all follow.
Julie Richie is associate
editor for PPB.
“I don’t think
there’s a
playbook out
yet. But I think
one of themost
important keys
to a successful
working
relationship
as a couple is
patience.”
• 844-251-8544 (toll free)
Do you want to sell your distributorship?
We can help you sell your distributorship quickly and easily.
All inquiries are strictly confidential.
and supportive. What else can I say . . . a dream come true!” – Barb Feyka - Capstone Promotions
| MAY 2017 | 93
CONNECT
The flip side of James’s
business card gives a
quick lesson on branding.