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4

Perspectives

We Collect More

Than Good Memories

8

Feedback

11

INNOVATE

12

Question

Show Me The Money

14

Eye On Apparel

What To Wear: Expo Edition

22

Marketing

How Do You Get More Prospects To Buy?

43

GROW

44

Editor’s Picks

Best Of Expo

50

Market To Market

Museums &

Preservation Groups

58

Sales

Getting Off The Sales Plateau

73

THINK

74

Fast Forward

Come Together

78

Product Responsibility

Lithium Batteries

82

Profile

Lev Promotions’

Rama Beerfas, CAS

84

Entrepreneur

The Business Owner’s Paradox

87

CONNECT

88

Close Up

AIA’s New CEO, Matt Gresge

90

Day In The Life

American Solutions For

Business’s Justin Zavadil

92

People News

95

Datebook

100

Inside PPAI

105

Snapshots

111

New Members

116

The Creative Calendar

contents

Promotional Products Business

The Of cial Business Monthly of Promotional Products Association International

MARCH 2017

26

TOP PROMOTIONS

20 PPAI Pyramid-Winning

Programs Share The Ins And

Outs Of Their Sweet Success.

60

BEST OF EXPO

Exciting Products.

Compelling Events.

Powerful Business.

Unlimited Possibilities.

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MARCH 2017

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