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INTO TOP GEAR
Rev up prospects and
longtime clients with
these smart strategies
by
Jen Alexander
W
hether it’s a predictable
sales cycle or an economic
downturn that stalls
revenues, a promotional consultant’s
bottom line can often take a hit. In
the past decade, many of the nation’s
biggest industries—housing, health
care and energy among them—have
suffered setbacks that effectively choked
promotional products sales. Clients
in stable industries can fall away, too,
leaving consultants wondering how to
breathe new life into their accounts.
So how can you move out of the slow
lane and put the pedal to the metal?
Read on to learn how three distributors
maintain momentum when their clients’
business climates and marketing needs
encounter business-altering change.
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NOVEMBER 2016
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57
Strategies For Gaining New Business
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FEATURE