

4
Perspectives
Going The Distance
8
Feedback
11
INNOVATE
12
Question
Gifts That Go
The Extra Mile
14
Eye On Apparel
Activewear
22
Guest Viewpoint
Creativity Is Meaningless
37
GROW
38
Market To Market
Agriculture Industry
46
Editor’s Picks
Kitchenware
54
Management
Are You Ready To
Be Acquired?
65
THINK
66
Fast Forward
Taking Online Ads For A Spin
72
Entrepreneur
Flip Your Mental Switch
To Success
76
Product Responsibility
Duty Reductions
82
Profile
Strategies, Ltd.’s Doug Dobbe
85
CONNECT
86
Inside PPAI
92
Close Up
American Solutions for
Business’s
Sarah Thomas
94
Day In The Life
Greg Coffman
96
Snapshots
100
People News
102
Datebook
104
New Members
112
The Creative Calendar
24
SERVICE
SUPERHEROES
Eight Who Create
Unforgettable
Customer Service
56
SALES
STRATEGIES
Rev up prospects
and longtime
clients with these
smart strategies
contents
Promotional Products Business
The Of cial Business Monthly of Promotional Products Association International
NOVEMBER 2016
SALES
SHIFT
YOUR
INTO TOP
GEAR
|
NOVEMBER 2016
|
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