PPB October 2016

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The SAGE ShowDraws Distributors
FromAcrossThe Region To Irving, Texas
The fourth annual SAGE Show and Education Day brought the promotional products
industry to Irving, Texas’ Irving Convention Center August 31-September 1. The
show featured networking opportunities, an extensive education lineup produced in
collaboration with PPAI, and a show floor open to distributors and their clients.
HPPA Hot Stuff Expo, SAGE
Show Attendees Step Up
For Louisiana Flood Relief
Industry members and companies stepped up in support of
those affected by the flooding this summer in Louisiana. In
August, attendees and exhibitors at the Houston Promotional
Products Association’s Hot Stuff Expo in Houston, andThe SAGE
Show in Irving together donated two pallets worth of items for
flood relief. PPAI business partner Group Transportation Services
is working with HPPA, SAGE and the Association to transport
the pallets to Tammy Cormier, owner of distributor Trinity
Promotional in New Iberia, Louisiana, who acted as the point of
contact for the product donations and oversaw their distribution.
PPAI’s Seth Barnett Joins
PMANC For Discussion On
Selling To Millennial Buyers
On August 16, PPAI Diversity Development and Engagement
Manager Seth Barnett met with members of the Promotional
Marketing Association of Northern California (PMANC) for
a discussion on selling to the Millennial buyer. The event
was held at the offices of distributor Lahlouh, Inc. (UPIC:
IDEA0018) in Burlingame, California. PPAI staff get supplies donated by HPPA Hot Stuff Expo and SAGE Show attendees
and exhibitors ready to be shipped to those affected by the floods in Louisiana.
PPAI’s Seth Barnett focused the session on creating generational commonality
when selling to Millennials. He shared tools shaped from existing industry sales
knowledge and new research to help promote brand and company awareness
among younger buyers. He was also joined on stage by a panel of industry
Millennials who shared their perspectives on the topic in a Q&A session.
SAGE CEO Eric Natinsky delivered the show’s keynote
session on the impact of the technological revolution.
SAGE Show
attendees browse
the more than
225 exhibitor
booths on the
show floor.
| OCTOBER 2016 | 93
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