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4

Perspectives

NALC: A ‘Perfect’

Learning Environment

8

Feedback

11

INNOVATE

12

Profile

DistributorCentral’s Jason Nokes

14

Eye On Apparel

T-shirts

22

Question

Go with the flow

24

Guest Viewpoint

Creating our brand new world

33

GROW

34

Market To Market

The Great Outdoors

40

Editor’s Picks

Writing Instruments

44

Marketing

Use A Marketing Funnel

To Tightly Target Clients

67

THINK

68

Fast Forward

Separate But Together

72

Management

Five updates your employee

handbook needs now

76

Product Responsibility

It’s not only your vote

that matters

81

CONNECT

82

Inside PPAI

86

Close up

Tia Walker, MAS

90

Factory Floor

Christmas By Krebs

92

Snapshots

94

People News

96

Datebook

98

New Members

106

The Creative Calendar

26

INVESTING

IN OUR

FUTURE

PPEF welcomes a

new class of scholars

48

BEST

BOSSES

11 top managers

who keep it cool

contents

Promotional Products Business

The Official Business Monthly of Promotional Products Association International

OCTOBER 2016

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OCTOBER 2016

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