PPB September 2016

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If you factor in the online sales of the
companies that are not counted in these
numbers—VistaPrint, CafePress, Custom
Ink, Zazzle, Discount Mugs, etc.—the
reality of online sales approaching 25
percent market share is very real. By 2024
we believe the landscape will be forever
changed.
JIM FRANKLYN
Vice President and Partner
Inkhead, Inc.
Winder, Georgia
UPIC: InkHead
The power of scale and technology can’t
be understated. Main Street fell to big
box retailers and now big box is falling to
ecommerce. I think we’ll see the smaller
suppliers become experts in one or two
niche product lines while protecting
their distributor sales channel. I think
larger suppliers will be tempted to go
direct to earn higher margins while larger
distributors will begin to manufacture
more of their high-volume product lines.
It’s a great time to be an entrepreneur!
JOHN REINER
Principal
LogicalPromotions
Waltham, Massachusetts
UPIC: P596353
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| SEPTEMBER 2016 | 9