PPB August 2016

OUR ANSWER IS TO DO

far more

than show products.

• Facilitate interactions between

companies and make introduc-

tions of client to client that

would be mutually beneficial.

• Give a seminar on trends in

the industry and show ways

that you can provide value to

your clients.

• Have your suppliers develop

something that tells a story of

each of your client’s brands.

Something with their logo on

it, combined with your logo is

far more powerful than giving

something with your logo

alone.

• Find ways to be creative and

innovative, and demonstrate

how that creativity benefits

your clients in ways that your

competitors cannot.

• Give away something of real

value

─

something that will be

used, valued and talked about

by the people who receive it.

Wow people and show them

you do far more than just provide

them another place where they

can buy promotional products.

Ben Baker

Your Brand Marketing

Richmond BC

UPIC: CMYKSOL

HERE ARE SOME SUGGESTIONS

for distributor client shows to

make them more successful from

a supplier rep perspective:

1. Only invite qualified buyers.

Supplier exhibitors appreciate

quality, not quantity. Inviting

32 •

PPB

• AUGUST 2016

INNOVATE

QUEST

ION

END-USER

SHOWCASE

SUCCESS

A DISTRIBUTOR ASKS

We are in the midst of planning our annual

end-user showcase, and we were wondering if anyone had some

interesting twists or ideas to make it more appealing to our clients.

We currently ask our best suppliers to exhibit and we don't charge

the suppliers; we provide lunch for everyone—attendees and sup-

pliers. We try to have it at a venue that is centrally located and has

good parking and easy access. Our goal is to increase the number

of vendors and attendees 25 percent per year and at the same

time offer something unique to clients. Although we have had

great success in the past, we are always looking for ways to

improve and get better attendance. I would love to hear what oth-

ers have been successful with.