5 / 116
4
Perspectives
Strength In Numbers
8
Feedback
11
INNOVATE
12
Profile
Wizard Creations
14
Eye On Apparel
Outerwear
20
Question
29
GROW
30
Market To Market
Fairs and Festivals
36
Editor’s Picks
Calendars
42
Sales
The Power Of Business
Etiquette
59
THINK
60
Fast Forward
65
Product
Responsibility
Sometimes Good
Intentions Are Not
Enough
69
Management
Positioning Your
Company For Sale
74
Technology
Cloud Computing
77
CONNECT
78
Inside PPAI
85
Close Up
Beth Lybrook
88
Day In The Life
David Hawes, MAS+
90
Snapshots
94
People News
96
Datebook
101
New PPAI Members
110
The Creative
Calendar
JULY 2016 •
PPB
• 3
CONTENTS
ON THE COVER
ILLUSTRATION BY LIGHTSPRING
One-Click
Wonders
By Jen Alexander
COMPANY STORES CAN BE
a
valuable source of long-term
revenue, so passing on the
opportunity to build and
maintain one for a client could
keep you from maximizing
your earning potential.
PAGE 22
CONTENTS
Promotional Products Business
The Official Business Monthly Of Promotional Products Association International
From Ordinary
To Extaordinary:
The Year Of
The Large
Distributor
By Michaela Mora and
Tina Berres Filipski
FOR THE FIRST TIME,
large com-
pany sales revenues made the
difference between a flat year
and a record-breaking one—at
nearly $21 billion.
PAGE 46