PPB July 2016

14 •

PPB

• JULY 2016

INNOVATE

EYE ON

APPAREL

THE LATEST PROMOTIONAL OUTERWEAR HAS

YOU COVERED, FROM HEAD TO … FINGERS.

By Julie Richie

THOUGH CURRENT TEMPERATURES MAKE

it hard to believe,

it won’t be long before frost appears on the lawn and you

have to throw on a jacket and sweatpants to take the dog

on its morning jaunt. In fact, many weather experts predict

that La Niña, a widespread cooling of ocean water in the

equatorial Pacific, will bring colder temperatures to much

of the Northern Plains, Midwest, Northeast and West

Coast this winter. Given the memory of frigid temper-

atures from the winter of 2013, which led to a whop-

ping $6.9 billion in retail spending on outerwear

and outdoor footwear and accessories according to

market research firm The NPD Group, it’s

always better to be prepared for the cold.

Knowing the probability of impending

colder-than-normal weather in much of the

country this winter, you can already antici-

pate the opportunity for promotional outer-

wear to keep brands visible. There’s no doubt

that people will remember the name of the

company that kept them warm. Start pitching

ideas to clients and potential clients now and

jump ahead of the competition. Here are some

great items to get you started.

Not

Just

Jackets