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Glitz N Glitter
PPAI# 668541 UPIC: G668541
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Image Group, Inc.
PPAI# 100422 UPIC: IMAG0001
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PPAI# 668473 UPIC: I668473
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PPAI# 669491 UPIC: I669491
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JAC Business
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PPAI# 395886 UPIC: JPRO
Kapp’s Custom Creations, Inc.
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Let’s Get Personal, Inc.
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NEW MEMBER SPOTLIGHT
Causing A
Ruckus
Karl Ziegler
// Swell Guy & Head Ruckus Maker // Ruckus & Co., Inc. //
#658743 // UPIC: RUCKUS
How did your company get its start?
Over the past 20 years, I have
spearheaded moving two manufacturing companies into the promotional
products market. Both companies remain in the promo products industry
and are very successful. Many of the projects that we worked on that I
found most exciting required concept development and innovation. I
began to feel there was an opportunity for a new breed of supplier in
our niche that was not like the other companies, but keenly focused on
developing ideas, offering unique solutions, building tighter relationships
with distributors and offering overall transparency. In the fall of 2015 we
launched Ruckus & Co., Inc. to pursue those ideas.
What led your company to enter the promotional products mar-
ket?
It is such a great market! Not only is it large, it is all about cus-
tom products. Much of the work we are focused towards is highly
customized, including variable data and RFID projects. The market is
so diverse that it allows us to find the distributors that are a great
match for what we do. Our best distributors are focused on corporate
branding or image management and take a holistic approach to their
client relationships. When we enter these relationships it is a win for
the distributor, their clients and for us.
What's your favorite thing about being in the promotional prod-
ucts industry?
The people! We meet individuals of every type and
walk of life in this industry. And guess what? Most of the folks in this
industry love what they do and want to have a good time doing the
work they love. I believe suppliers and distributors alike build some of
their deepest and longest-lasting personal relationships within the
industry. Not every industry can say such a thing and it is very special.
So many of us help each other, pull for each other and cheer our suc-
cesses together.
Why did you join PPAI?
I love and appreciate that PPAI is interested
in the success of the distributors and the suppliers alike. Education,
tools and more are built around helping us be successful as opposed
to another avenue to spend our money. PPAI truly is interested in help-
ing grow business and building an industry of talented professionals. I
can say PPAI is more about providing tools, not just offering more pro-
grams.
—James Khattak
100 •
PPB
• JUNE 2016
CONNECT
NEW
MEMBERS
Ruckus & Co.’s team includes (clockwise from bottom left) Karl Allen Ziegler,
head ruckus maker (president); Robert Githiru, Mr. Pick & Pack (operations); Erin
Titus, workout instructor (lead CSR and ’80s movie buff); Bethany Rivera,
zookeeper (finance and administration); Rafael Rivera, wheeler dealer (logistics
and vendor relations); and Denine Ziegler, den mother (executive assistant).