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is the more personal gift that most will give
upon a deal closing, or in corporate real
estate as a holiday gift.”
On her business blog, Ho offers
several product recommendations for
real estate clients, each with a particular
tie-in.
“When setting up an open house, why
not leave some pens and notepads for
potential homebuyers to take? House
hunters will take away your pen and
notepad, and can use it to jot
down notes on houses they see
that day. At the same time, they
will be remembering you.
“Breath mints or custom
candy work similar to pens:
they are inexpensive items
that you can give to new
clients or potential home
buyers and sellers,” she says.
“Breath mints can be pack-
aged in full-color cardboard
boxes, tin cans and other
customized packaging.”
Ho adds that completed
transactions are a prime
opportunity for premium
gifts such as wine acces-
sories. “One great way to
say thanks is to give a
toast,” she says. Wine open-
ers with stoppers, packaged
in an imprinted box, are
“classy and elegant, and the
client will surely appreciate it.”
MARKET
TO MARKET
FROM THE FIRST WALK-
THROUGH to the final paper-
work, real estate deals are fraught
with anticipation, anxiety and a
sense of impending ownership.
Promotional products can make a
real estate transaction memorable
and more positive for agents,
sellers and buyers.
Shirley Ho, co-founder of Garuda
Promo and Branding Solutions
(UPIC: G620267) in Los
Angeles, California, says, “The
real estate business is a people
business. Its success is not only
based on hard work, but also on
making connections.”
Real estate agents are always
out meeting new clients, network-
ing and making contacts, adds Ho,
and leaving a good impression is
the key to being successful.
Promotional products can help
facilitate this.
“Real estate agents have two
different types of gifts that they
will hand out,” says Cheryl Gallagher,
director of marketing for Starline.
“There is the need for everyday/all year
handouts that are used in the office, at
shows or as part of a mailer. The second
PROMOTIONAL PRODUCTS HELP REAL
ESTATE AGENTS CLOSE DEALS WITH FLAIR
By Jen Alexander
FROM PICKET FENCES
TO PARKING LOTS
30 •
PPB
• MAY 2016
GROW
REAL ESTATE