PPB April 2016

84 •

PPB

• APRIL 2016

CONNECT

SNAP

SHOTS

CPPA Celebrates Industry

Accomplishments At Ninth

Annual Peake Awards

The

Chesapeake Promotional Products Association

(CPPA) named

14 winners of the regional association’s 2016 Peake Awards at an

event in Baltimore, Maryland’s M&T Bank Stadium on January 26. The

CPPA Peake Awards spotlight the top promotional consultants and

suppliers in the Chesapeake region by highlighting distributor- and

supplier-specific accomplishments as well as overall recognition for

campaign excellence and commitment to the association.

Target Marketing Group President and Founder

John Leahy

(cen-

ter) attends the CPPA 2016 Peake Awards with members of his

company’s team to accept the Distributor of the Year award.

Michael J. Harper

of Summit Group was presented with the asso-

ciation’s highest honor, The Peake Award, for outstanding service

to the association and the industry.

PPAI’s Bob McLean Joins

RMRPPA Professional

Development Session

The

Rocky Mountain Region Promotional Products Association

(RMRPPA) is hosting a series of professional development days for its

members. On February 18, PPAI Executive Vice President Bob McLean

joined the RMRPPA in Denver, Colorado to speak on using industry

research to boost sales. McLean’s session drew from PPAI’s ADvocate

program and findings from PPAI’s The Influence of Promotional

Products on Consumer Behavior and explored promotional products’

effectiveness, including in relation to other media, and buying pat-

terns. The RMRPPA’s next professional development day is scheduled

for April 21.

With 23 regional association members in attendance, McLean’s

interactive session on industry research spurred extensive conver-

sations that continued long after the presentation’s conclusion.